Co-Branding for an International Audience

Bringing Brands Together in a Strategic, Cohesive Partnership

I collaborated across multiple channels to help spearhead development of the co-brand. Through my strategic insights and creative design skills, I played a crucial role in shaping the direction of the project, ensuring that the co-brand achieved its objectives.

Winter Olympics/Liberty Mutual Co-Brand

Brand guide, Experiential, Digital, Print, Collateral

Challenge

In 2014, Liberty Mutual became a truly global company. They wanted to bring that to the attention of their employees around the globe, and the world at large.

Approach

They sponsored the Winter Olympics in Sochi and the Summer Games in Brazil. This strategic investment and partnership demonstrated Liberty’s commitment to a worldwide audience and its dedication to employees scattered across the globe. We brought together two distinct brands by creating a cohesive, inspiring campaign

Bringing together two distinct brands with very different approaches into a cohesive and immediately recognizable visual identity. Not Liberty and not Olympics, but something more.

Brand Identity and Guidelines

Brand Expressions

Results: Gained worldwide media attention for Liberty Mutual with coverage in major media outlets and earning nearly 14 million social media impressions.

CLIENT

ROLE